Scoring big

Published in Bar & Beverage:
Grey Cup Sunday is always a touchdown for The Wayland Bar & Grill in the south end of Thunder Bay, Ontario.
While no annual event is bigger than The Wayland’s Halloween party, which always has people lining up to get in, the Grey Cup is the blue-collar establishment’s second-biggest event of autumn and third-biggest of the year (behind the Super Bowl).
“The NFL is bigger around here, for some reason – maybe because we don’t have a CFL team around here,” manager Stephanie Henderson says.
A bit of friendly wagering adds to the atmosphere. Patrons organize a Grey Cup pool, which always has a winner’s purse in the hundreds of dollars.
“I always put on a free half-time meal, featuring beef on a bun,” adds Henderson. “People really seem to enjoy that.”
She puts aside promotional items from suppliers throughout the year, and then uses them as prizes on Grey Cup day, with a big prize added on. Last year, that primo perquisite was a flat-screen TV.

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